Pig feeder, 100 U$S dollar bills, red velvet carpet, poster
110 x 100 x 200 cm
[ Young Gallery Weekend III – Escalera de Incendios, 2017]
The installation Herbivores invites the public to spontaneously participate with a simple action that questions the role of money in our contemporary society. A World War II propaganda poster commands people to take one dollar bill with their mouth out of a pig feeder that contains one hundred bills of one U$S dollar. As animals would do to feed themselves, participants lay down on a red carpet to grab their bill. Though visually abundant, it’s meant to feed one hundred people. In this way, Herbivores confronts us with the dynamics of our contemporary society: in perfect symbiosis with advertising, money “gives us what we need” enslaving us to whatever is needed to get it.