Herbivores is a participative installation that questions the value of money in our contemporary society. Showing money as food, the work consists of a pig feeder filled with 100 US dollar bills. Though visually abundant, it’s meant to feed 100 people. A WWII propaganda poster invites people to take one bill with their mouth, just as animals would do to feed themselves. In this way, the installation shows the submission of the human species to money emphasizing the symbiotic relation between money and advertising.