Food art, artistic intervention and installation
Haribo bear, homemade baby marshmallows, ziploc bags, stickers, helium balloons, sticker on original Haribo Gold-Bear packets
[SWAB 2017 – La Trastera / YGW III – Escalera de Incendios, 2017 / Fabra i Coats 2017]
Plastivores is a project that conjugates different lines of action to reflect on how the visual value of food has taken over the nutritional value of what we eat. The project integrates fieldwork research, art intervention and the creation of a candy that works on the limits of what we consider edible.
The project stems from an investigation that wants to shed light on the existent gap between eating and feeding. The research relies on fieldwork at the famous Mercat de La Boqueria and parallel participative actions created in collaboration with Food Cultura Satellite, a contemporary art-food space directed by the artist Antoni Miralda. The constant observation of buying habits, the scrutinization of waste and the direct relations created with the workers of the market revealed how food has metamorphosed into a concept associated with emotions, social status, fashion, entertainment and business to name just a few that are as detached of nourishment as it is the shopping for clothes. Dominated by the same principles of any other market, the food industry mass-produces edible products that are visually appealing, while nutritionally appalling and even toxic for both our physical and mental health.
The concept Plastivores emerged from the need to define consumers who have a diet based on artificial flavors, poisonous sweeteners and cocktails of preservatives dyed with striking colorants which are processed into beautifully packaged edible objects. Candy as the fundamental exponent of this type of diet has served to materialize different perspectives of the project.
On the one hand, the gathered information has been camouflaged in the Haribo world through an intervention on its traditional Gold-Bears product. The intervention establishes a direct reflexive dialogue with the public by recreating the candy world of Haribo, the best representative of both tradition for candy and the contemporary tendency to transform everything into candy. On the other hand and as a counter action to the massive production of industrial edibles, I’ve used a family recipe to make homemade marshmallow sleeping babies one by one. The recipe allowed me to experiment, test and manipulate the visual appearance of the candy by the use of different qualities of sugar and jelly. Offered to the public in a happening at Fabra I Coats–factory of creation, the visual driven choices of the participants revealed the reason why the industry opts for artificial ingredients that produce edible toys, over natural ingredients which result in dull looking items.
→ SPACE INTERVENTIONS
→ Intervention on HARIBO’s traditional Gold-Bears + homemade marshmallow sleeping babies
→ HAPPENING → community meal, Fabra i Coats 2017